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THE CRUX OF THE STORY
Insights for Communicators
Sally Susman offers advice on clear writing, genuine and informed apologies, staying calm in ...
Listen to PodcastBRITE '23
Communications-Driven Leadership and ...
The keynote given at Columbia Business School’s Center on Global Brand Leadership where Sally ...
Watch the EventWALL STREET JOURNAL
Bestselling Books
Breaking Through by Sally Susman is a Wall Street Journal Bestseller.
View the ListTHE FEMALE QUOTIENT
How can we identify what to say at the ...
A virtual conversation with best-selling author Eve Rodsky and Sally Susman, EVP and Chief ...
Watch the EventSXSW
How to Open Minds, Move Hearts, and ...
At SXSW 2023, Sally spoke to co-founder and CEO of The 19th* Emily Ramshaw about Breaking Through ...
Watch the EventLINKEDIN NEWS
This is Working
In an era when leaders are called on to communicate their stance on social and political issues, ...
Watch the VideoTIME
Second to None
Sally Susman honors her greatest mentor, Jeanette Wagner, Vice Chair of The Estée Lauder Company
Read the EssayTHE NEXT BIG IDEA CLUB
BookBites: Breaking Through
Sally shares five key insights from her new book and listen to the audio version in the app.
Read the ArticleHBR
When Should Your Company Weigh In on ...
As leaders, there is no way to anticipate and be ready with a public response for every scenario.
Read the EssayAXIOS
Commanding the communications hot seat
As top communicators are increasingly earning a seat at the table only to discover it’s a hot ...
Read the ArticleCMSWIRE
A Communication Master Class: Boosting ...
Without question, the challenges of communication are great, and any business leader can glean ...
Read the ArticleTHE NEXT BIG IDEA CLUB
The Next Big Idea Club’s March 2023 ...
Pfizer’s celebrated communications leader, Sally Susman, reveals how we can break through all the ...
Read the ArticleTHE EAST HAMPTON STAR
Guestwords: Of Places and People
I admire those with the spirit and stamina for adventure travel. But I have no stomach for scaling ...
Read the EssayNY WOMEN IN COMMUNICATIONS
2019 Matrix Award Honoree: New York ...
In 2019, Sally Susman received the Matrix Award presented by Pfizer CEO Albert Bourla.
Watch the EventWALL STREET JOURNAL
Pfizer Introduces New Logo Playing Up ...
As Pfizer Inc. raced to develop a Covid-19 vaccine while the world looked on, the pharmaceutical ...
Read the ArticleMSNBC
How Pfizer's Sally Susman handled the ...
“Coming out—being fully out, both personally and professionally—has been the most ...
Read the EssayMSNBC
How Pfizer's Sally Susman helped build ...
Pfizer’s executive vice president and chief corporate affairs officer shares lessons from her new ...
Read the ArticleThe TrustMakers
Pfizer’s Sally Susman on Breakthrough ...
Sally discusses how the business of communications changed throughout the pandemic, how women can ...
Listen to PodcastPROVOKE MEDIA
Sally Susman To Receive Outstanding ...
Sally Susman has led Pfizer’s corporate affairs function since 2007 and over the past two ...
Read the ArticleTIME
My Hair Is Going Gray During the ...
This morning I rose from my sleepless bed, my bare feet padding along the wooden floors to arrive ...
Read the EssayTHE INTERNAL COMMS PODCAST
Mission Possible
In this fascinating interview, Sally discusses some key moments that got Pfizer’s workforce ...
Listen to PodcastFAST COMPANY
Pfizer unveils its first major logo ...
A new brand identity aims to embody the pharma giant’s shift from pills like Advil and Viagra to ...
Read the ArticleFORBES
The Forbes World’s Most Influential ...
Two hundred years before it was first used as a verb, “influence” was a noun denoting the ...
Read the ArticleFAST COMPANY
Why A 70-Year-Old Retiree Went Back To ...
Remember that movie where De Niro plays an intern? Paul Critchlow decided to try it.
Read the ArticleMISSION POSSIBLE
The Race for a Vaccine
Facing a deadly new virus infecting millions of people, Pfizer’s bold plan to create the first ...
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